Image via Rumblr
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Would-be fighters should watch Fightland's documentary, "The Art of the Stance"
On Sunday night, the New York Daily Newswrote about Rumblr, reporting that the founders of "Tinder for fights" had claimed their app had "relatively substantial funding from private American investors." The founders pledged—or threatened—to unleash the app Monday at 5 pm EST.Rumblr was fake, of course: anything that baldly anti-social was bound to be fake. But there was that one beautiful moment of possibility in which it seemed it was not fake and that some entrepreneur had decided to sell short on the idea that humanity was inherently good, and had cynically made an app that would have let strangers fight the shit out of each other. I genuinely think people would have used this until someone figured out a way to make it illegal.To their credit, von Hughes, the company behind the prank, played it straight until the last possible second. Even in the face of a Business Insider story confidently announcing "The 'Tinder for fighting' app Rumblr is actually just a marketing stunt" and the fact that @getrumblr, the Instagram account associated with the app, didn't actually exist, the von Hughes people told me in an email that the app was "100 percent real" and that they'd love totalk to me after the app launched.
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